Realising potential

'Realising potential: Disability confidence builds better business' provides senior executives with the latest thinking on how disabled people contribute to business success and how business benefits from disability confidence

As the population ages and the incidence of disability affects people brings unique benefits to those organisations which seek to build closer, more productive relationships with key stakeholders.

This 20-page publication sets out the six building blocks of the business case for action: the strategic, commercial, legal, ethical, societal and professional benefits seen by disability confident businesses.

'Realising potential' develops the business case laid out in its predecessor, 'Unlocking potential', explaining the strategic importance of developing disability confidence and showing how knowledge pf this growing sector of the market provides tangible benefits for those who are good employers of disabled people.

'Realising potential' has a web site that compliments the booklet and can be found at http://www.realising-potential.org/

'Realising potential' was written with AccountAbility chief executive Simon Zadek and is supported by the InterContinental Hotels Group.