RNIB Congratulates SKY’s Audio Description Output

14th April 2009

The Royal National Institute of Blind People (RNIB) has congratulated Sky for committing to increase audio description levels across its channels.

The RNIB is urging broadcasters and the regulator Ofcom to ensure that blind and partially sighted people enjoy twice as much television as they can currently, by calling for an increase in the amount of audio description (AD) from 10 to 20 per cent of programming.

Sky has pledged to increase audio description on programming from 1 March this year to 34,000 hours in 2009, meeting RNIB's current campaign target of 20 percent audio description for all of its channels, except Sky Sports.