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After hours: Are the Paralympics good or bad for disabled employees and customers?

This is a past event

25th April 2012, 6:00pm - 9:00pm, Hosted by HSBC, Canary Wharf, London

  • How do you build on the hype of the Paralympic games and turn it into a business benefit?
  • How do you pitch the marketing of your involvement appropriately?
  • What should your focus be?
  • How do you use it for PR advantage both internally and externally?
The open floor debate was fantastic - really engaging, lively and thought provoking.

Why attend?

  • Find out what strategies are currently being deployed at Lloyds and Sainsbury's to raise their corporate profile on disability.
  • Question our experts about the challenge of managing disability and hear from those involved in organising and taking part in the games.
  • Understand the limitations of using the Paralympics to advance your own campaigns and what else you can do to improve disability confidence within the workplace.
  • Network with other members and share your stories.

Who should attend?

Anyone with an interest in equality, disability or the Paralympic games. Places are limited to 5 per organisation.