Workshop: Beyond Big Type 2010 - Accessible communication and marketing design
Notice: This is a past event
18th March 2010, 9:30am - 4:30pm, Central London
- What is accessible or 'inclusive' communication and marketing design?
- How do you ensure that it is embedded in organisational practices and encourages creativity?
Beyond Big Type will help you to answer these questions and ensure confidence that your work is creative, interesting and accessible.
It will focus on how you can:
- Combine your own guidelines and industry standards to remain innovative and maximise the impact of your design and marketing.
- Ensure your communications are accessible to everyone, including disabled people.
- This successful workshop has been run and adapted over the last five years, bringing together top designers and communication professionals across all industry sectors, to explore and engage in creating a more inclusive approach to design.
- You will have the opportunity to listen to different organisations and their experiences as well as disabled individuals and their needs as your clients and customers.
Why attend?
This event enables you to:
- Understand the business drivers for making your communication and marketing accessible.
- Maximise your creativity while ensuring that you appeal to a wider audience.
- Understand the needs of different disabled users and the solutions available in ensuring that your communications are accessible.
- Understand the relationship with your suppliers, taking into consideration your legal and best practice obligations when outsourcing a service.
- Work with clients and departments across your business to ensure that the needs of disabled people are recognised, developing the arguments for good, accessible design practices.
- Ensure that your websites are designed according to recognised web standards, whilst also giving you design flexibility.
- Learn to use software, including Flash and PDF documents, in an accessible way.
- Learn from the experience of successful designers and marketing professionals who apply principles of creative design to a wider audience.
Who should attend?
Graphic designers, marketing and communicationsmanagers and disability or diversity champions.